Steven Schwartz Midtown Athletic Club: A Game-Changer in Tennis Excellence

The world of tennis has witnessed numerous innovations over the years, but few have had as significant an impact as the Steven Schwartz-led Midtown Athletic Club (MAC). Founded by Alan Schwartz and his father, Kevie, in 1969, MAC has been dedicated to elevating every player's game through personalized coaching, state-of-the-art facilities, and a commitment to excellence.

The journey began with the development of Tennis Turf(R), a revolutionary new surface designed by chemist Kevin, which combines cushioning and true tennis bounce. This innovation set the stage for MAC's future growth and success. The company's vision was clear: to create a global community of tennis enthusiasts who could connect, learn, and thrive.

Under Alan Schwartz's leadership, Midtown Athletic Club expanded rapidly, opening new locations in Chicago, upstate New York, Boston, southern Indiana, and Kansas City. What distinguished MAC from other clubs was its focus on creating and teaching tennis players, rather than simply selling memberships and court time. This approach led to a unique culture of camaraderie and shared passion for the game.

The 2005 split of TCA Holdings into three divisions – Midtown Health, Tennis Corporation of America, and Midtown Athletic Clubs – marked a new era of growth and development. The company's decision to invest $30 million in facility upgrades and standardize amenities across all locations was a bold move that signaled its commitment to excellence.

The renaming of the clubs to Midtown Athletic Clubs (MAC) represents a strategic shift towards creating a single, unified brand. This change will enable MAC to leverage its brand equity and capitalize on its reputation as an upscale club. According to Steven Schwartz, president and CEO of TCA Holdings, 'We should have done this 10 years ago.'

As the company looks to expand and continue its legacy, it's clear that Midtown Athletic Club is poised for greatness. With a focus on innovation, community-building, and excellence, MAC has established itself as a benchmark in the world of tennis clubs. Whether you're an aspiring pro or simply looking for a fun and challenging way to stay active, Midtown Athletic Club is the perfect destination. So, what are you waiting for? Come experience the game-changing magic of Midtown Athletic Club for yourself!

Steven schwartz midtown athletic club